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SOURCE Bellmont Partners
MINNEAPOLIS, June 12, 2014 /PRNewswire/ -- Known for its whimsy and charm, the annual crowning of "Princess Kay of the Milky Way" has been a historically newsworthy event since the 1950s. What began as a movement to raise awareness of Minnesota's dairy industry remains a beloved staple of American sub-culture, grabbing headlines across major media outlets such as the Today Show, Good Morning America, and Buzzfeed. Throughout its rich history, "Princess Kay" has set an example for other brands as a compelling story that has reinvented itself in order to resonate among new generations while staying true to its core fan base.
Learn how the Midwest Dairy Association has successfully upheld the iconic legacy of this special tradition over the last 60 years.
ABOUT MIDWEST DAIRY ASSOCIATION
Midwest Dairy Association® is a non-profit organization funded by dairy farmers to build demand for dairy products through integrated marketing, nutrition education and research. Midwest Dairy is funded by checkoff dollars from dairy farmers in a 10-state region, including Minnesota, North Dakota, South Dakota, Nebraska, Iowa, Illinois, Missouri, Kansas, Arkansas and eastern Oklahoma. For more information, visit www.midwestdairy.com. Follow us on Twitter and find us on Facebook at Midwest Dairy.
ABOUT BELLMONT PARTNERS
Established in 1996, Minneapolis-based Bellmont Partners provides a full range of communications services, including strategic public relations counsel, development and execution; media relations; digital strategy and outreach; event coordination; video production and writing and design services. For more information, visit www.BellmontPartners.com.
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