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LONDON, May 1, 2014 /PRNewswire/ --
BBH agency backs new start-up, as Crowdcube investment gains traction
For Jiggster EPK including images and videos, please click here
Jiggster, the new, free mobile marketplace app for the video gaming community, has launched on Android in the UK, created specifically to trade, sell or buy console video games, commission-free. With gaming fans increasingly frustrated at being ripped-off by unfair trade-in deals, Jiggster provides a totally free platform to help gamers connect with other gamers to barter and negotiate fair deals in real time, cutting out the traditional retail middlemen.
Jiggster works by helping users find deals through matching their gaming genres, consoles and locations, then suggests a deal offer that the fan can accept or barter via the tracked, 1:1 chat functionality, enabling a safe and fun way to negotiate and swap their own games.
Since launching the Beta a few weeks ago, Jiggster has had almost 4,000 downloads, 2,900 active users and more than 1,500 registered profiles, with around 1,300 deals suggested and over 1,400 messages sent within the app community.
With the games sector in the UK alone worth over £2billion*, the world-famous brand agency BBH (Bartle Bogle Hegarty), came on board early to incubate the project, managed within their innovation venture unit ZAG. With this seed funding, Jiggster has already had £150K invested in the company, and has recently launched a "crowd round" investment via CrowdCube, inviting passionate gamers and early stage investors to be a part of it's exciting growth story.
"As a fanatical gamer, I got frustrated at seeing the value of my games being destroyed by the existing trade-in options. We developed Jiggster as a simple solution to enable gamers to get access to new games from like-minded peers, and make their own, fair, trading deals," said Neil Ghosh, Jiggster's CEO.
"To share our growth and take Jiggster to the next level, I hope to find both passionate gaming evangelists and equally passionate investors, and we believe Crowdcube is the best platform for them to take part in our venture and help make the service even better," Ghosh added.
Neil Munn, Global COO of BBH shares why the global brand agency giant has backed Jiggster. "The UK gaming industry is undergoing a transformation from a retail and hardware perspective, resulting in a great opportunity for new global brands to emerge," explained Munn.
"With our help as a global communications and marketing agency and Jiggster's unique solution that makes bartering games fun and instantly gratifying, we believe Jiggster can establish itself at the forefront of this transformation."
*Entertainment Retailers Association Yearbook 2014
Jiggster is a new London-based start-up backed by BBH Global and ZAG Ventures. Headed up by Neil Ghosh, former Head of Mobile for AOL Europe and an established digital media and brand specialist, Jiggster is the UK's only free games-trading marketplace and community app that takes no fees or commission, and puts the user in total control of all their own deals. Unique functionalities include a safe, tracked 1:1 chat-bartering function and geo-location deal finder, enabling fans to create and make their own exchanges, either in-person or via their Paypal accounts. The app has launched on open Beta on Android, with rollout on ioS devices soon. http://www.jiggster.com
About ZAG & BBH
BBH has 30 years experience of building brands such as Audi, Levi's, British Airways and Lynx. The Agency's work for Audi "Vorsprung durch Technik", Johnnie Walker "Keep Walking" and Axe "The Axe Effect" are some of the most enduring campaigns ever.
ZAG is the venturing arm of BBH, helping to create and establish new brands for entrepreneurs as well as established industry leaders. ZAG co-invests, alongside selected partners, in early-stage digital ventures where it can leverage BBH's global network of clients, media partners and marketing experience to rapidly catalyse the growth of the venture. Selected venture investment portfolio highlights include Squawka.com, Moneydashboard.com, playgroundsessions.com and the LiteBulb Group. Other clients include Universal Music Group, BBH, The Guardian and Humira. http://www.bbhzag.com
For Jiggster EPK including videos, logos and blog
To invest in Jiggster on Crowdcube, please click here
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