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CFE Media LLC and TREW Marketing Launch Engineering-Focused Content Marketing Study

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SOURCE TREW Marketing

Study of Over 700 Engineers Uncovers Online Marketing & Content Preferences

OAK BROOK, Ill., May 1, 2014 /PRNewswire/ -- TREW Marketing and CFE Media – publisher of Control Engineering, Consulting-Specifying Engineer and Plant Engineering – today announced results of its joint survey about engineers' content consumption preferences and online behaviors. In March, CFE Media and TREW Marketing performed this research by targeting their engineering audiences to learn about how they find, use and engage with content throughout the buying cycle. Over 700 participants in North America completed the survey, providing a first-of-its-kind data set for marketers targeting technical audiences to better focus their investments for the greatest return.

"Marketers targeting technical audiences are grappling with the shift toward online and content marketing and how to implement an approach that effectively engages an engineering audience," said Rebecca Geier, CEO and Co-founder of TREW Marketing. "The research teams at CFE and TREW set out to study the types of content engineers require, and the results are truly enlightening."

Some of the key findings of this research include:

  • 72% of respondents 40 years old or younger seek out content at least once per week
  • 66% of respondents will go through three or more pages of search results
  • 74% of respondents are more likely to do business with a company that regularly produces new or updated content

"Engineers rely on vast amounts of information each day to do their jobs," said Amanda McLeman, Director of Research, CFE Media. "So it's no surprise to find that engineers use a variety of both traditional and newer content sources to obtain the necessary facts and trusted opinions to make an informed buying or specifying decision. Engineers will dig deep to better understand an issue, corresponding options, and potential outcomes when making a product or system recommendation."

The full summary and report will be featured online at www.controleng.com/2014MarketingtoEngineers and http://info.trewmarketing.com/marketing-to-engineers-survey-results.

About CFE Media LLC
CFE Media LLC provides engineers in manufacturing, commercial and industrial buildings and manufacturing control systems with the knowledge they need to improve their operational efficiency. CFE Media LLC publishes Consulting-Specifying Engineer, Control Engineering, and Plant Engineering magazines on a monthly basis to more than 200,000 qualified subscribers.

About TREW Marketing
TREW Marketing, headquartered in Austin, Texas, is a full-service B2B marketing firm uniquely serving leading engineering and scientific companies that target technical markets. TREW uses decades of specialized experience to create custom marketing programs that help customers efficiently and effectively achieve their business and sales goals. TREW takes an integrated approach using a wide array of marketing services, including market research; brand identity, positioning and messaging; lead generation and content marketing; website strategy and design; search marketing; and public relations.

Contact: Amanda McLeman, CFE Media LLC
Tel. 1-630-571-4070 Ext. 2209
Email: amcleman@cfemedia.com

Contact: Sam Brune, TREW Marketing
Tel. 1-512-410-7337 Ext. 107
Email: sam@trewmarketing.com

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