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SOURCE Bromley Communications
San Antonio ad agency partners with the largest car rental service provider in the world
SAN ANTONIO, Feb. 6, 2014 /PRNewswire/ -- San Antonio advertising agency Bromley Communications has been selected by St. Louis-based Enterprise Holdings to support its National Car Rental and Alamo Rent A Car brands in Latin America and the Caribbean.
Bromley will create a branding campaign for both brands and develop specialized communications tools to assist franchisees with their in-country marketing efforts.
"We are very excited to bring our vast experience in Latin America to promote the National and Alamo brands," said Ernest Bromley, Bromley Chairman. "Since day one, we have had a great relationship with Enterprise Holdings. We look forward to growing their rental car business throughout the region."
"The Latin American and Caribbean markets hold great opportunities for us to offer customers the best-in-class service our National and Alamo brands are known for," said Lee Broughton, Assistant Vice President for Enterprise Holdings. "Bromley's understanding of our customers and our industry makes them an excellent partner to help us realize those opportunities."
About National Car Rental
Founded in 1947, National Car Rental is a premium, internationally recognized brand serving the daily rental needs of the frequent airport traveler throughout the world. With National, time-sensitive customers in the United States are able to quickly choose their own vehicles, based upon their advance reservation and requested car class, and then simply drive away from the airport. St. Louis-based Enterprise Holdings-through its regional subsidiaries-owns and operates the National brand in North America, and also operates a franchise network that manages the National brand throughout the Americas.
About Alamo Rent A Car
Founded in 1974, Alamo Rent A Car is a value-oriented, internationally recognized brand serving the rental needs of airport leisure travelers. Alamo offers low rental rates and a hassle-free customer experience at the most popular travel destinations throughout the world. St. Louis-based Enterprise Holdings-through its regional subsidiaries-owns and operates the Alamo brand in North America, and also operates a franchise network that manages the Alamo brand throughout the Americas.
ABOUT BROMLEY COMMUNICATIONS:
Bromley, one of the country's leading full-service transcultural marketing communications agencies, was established in San Antonio in 1981. Long known as an innovator with deep understanding of its consumer segments, the agency boasts an internal community that reflects a complex cultural ecosystem found in external communities. Bromley is a place where ideas are exchanged, creativity is encouraged, uniqueness is embraced and cultures are fluid. Learn more at http://bromley.biz or watch a video about how we ORIGINATE CHANGE at http://bromley.biz/our-story.
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